by Katie Allison Granju

Continued ...
Physicians and other health-care providers in the developing world were influenced by
formula manufacturers to steer patients away from breastfeeding and toward a particular
brand of synthetic infant nutrition. Age-old cultural norms of exclusive and extended
breastfeeding were disrupted as huge advertising campaigns convinced women that commercial
infant-formula was the "modern, sterile, western" way to feed babies. New
mothers were lured into giving birth in hospitals funded by infant formula manufacturers.
There, these women were encouraged to offer bottles of artificial breast milk
substitutes--a practice proven to disrupt breastfeeding.
Mothers and babies were then sent home with a small "free" supply of infant
formula. By the time the supply ran out, baby was refusing the breast, mother's own milk
supply was diminished, and the typical, impoverished family was unable to pay for any more
infant formula. These practices, combined with an unsanitary water supply, lack of
sterilization and refrigeration facilities, and poor access to medical care, conspired to
kill millions of Third-World babies each year, according to the World Health Organization
(WHO).
That is why, in 1977, a world-wide boycott was launched against Nestle Corporation,
determined to be the most egregiously unethical actor in this sad drama. Consumers all
over the world stopped purchasing Nestle products, and WHO convened a meeting to discuss
what could be done to influence corporations marketing breast milk substitutes in the
Third World. At the time, the acting World Health Director stated, "In my opinion,
the campaign against bottle-feed advertising is unbelievably more important than the fight
against smoking advertisements."
WHO subsequently drafted the International Code on the Marketing of Breast Milk
Substitutes. The Code's main points called for no sales promotion to the public of
products used as breast milk substitutes, and distribution of factual, ethical information
to parents by health care workers. While the rest of the world signed onto the Code in the
early 1980s, the United States withheld its support until the Clinton administration
voiced its approval in 1994. Public-health and consumer activists have charged that Nestle
and other corporations continue to violate the Code. According to WHO and UNICEF, between
one and two million infants around the world still lose their lives each year due to
artificial feeding. That is why, after a brief hiatus, the Nestle Boycott was relaunched
in 1988 and continues to this day.
While American parents of the '90s may find information about bottle-feeding in the
Third World interesting, most consider it irrelevant to their own infant-feeding choices,
and believe that differing health outcomes between breastfed and artificially fed infants
are minimized, if not negated, when the artificial breast milk substitute is a modern,
commercially available product, regulated by the government and prepared in a sanitary
fashion. Although it is estimated that the risk of death from diarrhea in less-developed
nations is twenty-five times greater for bottle-fed infants than for breastfed ones,
artificial feeding methods still carry significant health risks in the United States.
Naomi Baumslag, M.D., MPH, and Dia Michels note in their book, MILK, MONEY AND MADNESS
(Bergin and Garvey, 1995): "Even where bacterial contamination can be minimized, the
risks of bottle-feeding are not inconsequential. Bottle-fed infants raised by educated
women in clean environments, to this day, have significantly greater rates of illness and
even death... In a study that analyzed hospitalization patterns for a homogeneous,
middle-class, white American population, bottle-fed infants were fourteen times more
likely to be hospitalized than breastfed infants."
According to Diane Weissinger, International Board Certified Lactation Consultant and
nationally-known speaker on the topic of infant nutrition, "The only advantage that
American women who formula-feed tend to have over Third-World women is better sanitation
and medical care--and that's far from a culture-wide advantage. That in no way alters the
long list of ailments to which their bottle-fed babies are prone."
The Texas Department of Health's Bureau of Nutrition Services says that artificially
fed infants in the United States are three to four times more likely to suffer from
diarrheal diseases (the number-one killer of infants worldwide), four times more likely to
suffer from meningitis, and have an eighty-percent increase in the risk of lower
respiratory infections. Marsha Walker, in her article, "A Fresh Look at The Risks of
Artificial Feeding," published in the JOURNAL OF HUMAN LACTATION in 1993, refers to
research demonstrating that artificially-fed babies see their risk for moderate to severe
rotavirus gastroenteritis increase by five-fold. "Formula feeding is consistently
associated with immune system disorders," she states. "Formula feeding
accelerates the development of celiac disease, is a risk factor for Crohn's Disease and
ulcerative colitis in adulthood, accounts for two to twenty-six percent of childhood-onset
insulin dependent diabetes mellitus [and] imposes a five- eight-fold risk of developing
lymphomas in children under fifteen if they were formula-fed or breastfed for less than
six months." One of the most startling discoveries concerning artificial feeding is
that it appears to increase an infant's risk for Sudden Infant Death Syndrome. The U.S.
Centers for Disease Control's Morbidity and Mortality Weekly Review reported in 1996 that
lack of breastfeeding (or artificial feeding), along with exposure to tobacco smoke and a
prone sleeping position, is now recognized as one of the only known modifiable risk
factors for SIDS.
Not surprisingly, in light of health risks associated with formula, is the 1995 study
by Kaiser-Permanente Health Maintenance Organization in North Carolina finding that these
babies' annual health costs averaged over $1400 more per infant than their breastfed
counterparts. Unfortunately, even with the excellent medical care available to most
American infants who become ill with formula-related maladies, the infant mortality rate
has repeatedly been shown to be higher for U.S. infants who are fed infant formula.
Research conducted by the U.S. National Institute of Environmental Health Sciences
estimated that for every 1,000 infants born in this country each year, four will die
because they were artificially fed. In another study, Dr. Miriam Labbock, a nutrition
expert at Georgetown University, says that universal breastfeeding in the United States
during the first twelve weeks of life could lower the overall U.S. infant-mortality rate
by almost five percent.
Many Americans respond to the recent explosion of research into the hazards of
artificial feeding by pointing out that most bottle-fed infants appear to be "just
fine." Infant-health advocates counter that the vast majority of infants who ride
without a car seat or who are placed to sleep in a face-down position will also be
"just fine," yet concerned caregivers take the precaution of buckling children
up and placing them to sleep in the medically recommended position in order to lessen
risks to their health. The same is true for artificial feeding. While not every bottle-fed
infant will become ill, a large and convincing body of information now demonstrates that
as a group, these infants' risk for negative health outcomes is increased by a
statistically significant margin.
Still, many parents simply cannot believe that their own doctor or hospital would take
a neutral or even pro-formula stance if it posed such a threat to their babies' health. It
would, indeed, be puzzling why physicians have continued to ignore the ever-growing
mountain of evidence warning against routine artificial feeding for infants--if it were
not for the close ties between formula companies and the medical establishment. The
manufacture and sale of artificial breast milk substitutes is a hugely profitable venture.
The average bottle-feeding family in the United States spends $1500 to $2000 per year on
infant formula. According to the Attorney General of Florida, for each dollar charged for
infant formula, the manufacturer spends only sixteen cents on production and delivery.
This renders an astounding profit margin for the manufacturers. With such a lucrative
product to promote, corporations have wisely enlisted the assistance of new parents' most
trusted advisors--health care providers--in order to retain and increase their markets.
According to Baumslag and Michels in Milk, Money and Madness, the infant-formula
industry contributes $1 million annually to the American Academy of Pediatrics (AAP) and
provided at least $3 million toward the cost of building the AAP's headquarters. Formula
manufacturers routinely host lavish parties and receptions for pediatricians at AAP
functions. Other medical groups, such as the American College of Obstetricians and
Gynecologists, the American Medical Association, the Association of Women's Health,
Obstetric and Neonatal Nurses, and the American Dietetic Association receive cash grants
and advertisements for their publications totaling hundreds of thousands of dollars
annually.
Individual medical students and doctors receive loans, grants, and "gifts"
from the pharmaceutical companies which produce infant formula, and a 1991 study found
that the U.S. pharmaceutical industry spends $6,000 to $8,000 per doctor per year in
promotion. Increasing amounts of medical research into infant health and nutrition is
being underwritten by the infant formula industry. Physicians and nurses who choose to
formula-feed their own infants frequently receive a year's free supply of formula. With
all of this financial support, it's no wonder the U.S. medical community accommodates
infant-formula manufacturers' distribution of advertising and "free samples" to
parents in doctors' offices and hospitals, a practice which has been proven to discourage
breastfeeding and which is in clear violation of the WHO Code on the Marketing of Breast
Milk Substitutes. The infant-formula industry needn't worry, however, since health care
providers are the group ethically responsible for reporting Code violations in the first
place.
At present, concerned parents clearly cannot rely upon the medical community, the
government, or the formula manufacturers themselves to effect change in favor of better
quality commercial infant nutrition. It will require a consumer movement in the United
States approaching the scale and intensity of the Nestle Boycott to bring about reforms.
In the meantime, breastfeeding--an option available to an estimated ninety to ninety-five
percent of new mothers--remains the safest, least expensive, and most healthful choice in
infant feeding.
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copyright, 1997, 1998, Katie Allison Granju.
Breastfeeding.com would like to express our thanks to Katie for allowing her fine
article to be reprinted here.
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